Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem

The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it is also a dominant design in terms of the entire ecosystem which surrounds it. This means that customer expectations are based on the features and the user experience of the TM5.

» Weiterlesen

New research project at MIPLM: Standardization on Intellectual Property Rights Management in era of worldwide legislative harmonization and of disruptive technology innovation

Formal Intellectual Property Rights (IPRs), mainly including Patents, Trademarks and Design rights, play a key role in creation of competitive advantages for companies and in development of highly disruptive business models for industries.

» Weiterlesen

Innovation in medical technology for minimally invasive surgery: IP design as a leadership tool at W.O.M.

W.O.M. is the world leader in some areas of minimally invasive surgery. The company is a typical hidden champion in Germany. In the field of minimally invasive medicine, W.O.M. develops devices and accessories to enable doctors to operate with small incisions. The company develops and produces cameras, insufflators, medical pumps, and tubing, which simplify and facilitate diagnosis and treatment.

» Weiterlesen

New research project at MIPLM: Quality in IP management to improve innovation success for United Arab Emirates

Since their inception in 1971, the United Arab Emirates have established a consistent image as an icon for innovation and creativity, enhancing their social and economic status, and transforming into a primary destination for talents and businesses in record time.

» Weiterlesen

Career in IP management – growing demand and new opportunities

Job descriptions and career opportunities in IP management evolve rapidly and are becoming increasingly diverse and demanding. With the increasing complexity of IP and the need for new business models in changing markets, there is a growing need for IP managers who understand the role of IP within the scope of the digital transformation of business models and Industry 4.0 services.

» Weiterlesen

Viessmann: Job offer in IP management – joint program of Dieselmedaille graduate school and MIPLM

Viessmann is looking for IP experts who would like to make their mark in this new era of digital business. Within the scope of a joint program of the MIPLM and the Dieselmedaille graduate school, candidates will receive education in IP management and complete a PhD in IP Management at CEIPI.

» Weiterlesen

New research project at MIPLM: IP Strategies for Predictive Maintenance Services

During the last decade, the important decrease of sensors’ cost, and their miniaturisation enabled the emergence of the Industrial Internet of Things (IIoT). The latter can be defined as “an internet of things, machines, computers and people enabling intelligent industrial operations using advanced data analytics for transformational business outcomes”[1].

» Weiterlesen

Steuerungs- und Schaltanlagenbau 4.0: Rittal sichert sich mit IP eine zentrale Position in der vernetzten Industrie der Zukunft

Durch konsequente Digitalisierung erreicht Rittal viele Ziele, die bisher kaum möglich erschienen. Die Beschleunigung von Prozessen im Steuerungs- und Schaltanlagenbau, die Erhöhung von Gewinnspannen, die Senkung von Personalkosten und die Verringerung von Lieferzeit wird durch die Digitalisierung bei Rittal möglich. Das Unternehmen begegnet dem enormen Kostendruck in der Branche durch die Digitalisierung der gesamten Wertschöpfungskette und sichert sich diese Position durch IP.

» Weiterlesen

New research project at MIPLM: Data-driven Business Models in Healthcare and its regulations limits

We are in era of digital economy, where data can be used to leverage functionality of anything from governmental institutions, private sector to healthcare. Many companies perceive data infrastructure as cost center, but now with all possibilities of advanced analytics and Big Data analytics, data centers should become profit centers. In order to make this happen, companies should start treating their data as any other asset.

» Weiterlesen
1 2 3 4