Digital business model transformation in the construction industry – the success story of Hilti

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functionality in their target groups’ minds. The Hilti brand has managed to become synonymous with professional and uncompromising rotary hammers, and Hilti tools have become a must-have among tradespeople.

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