Building Industry 4.0 – Umdasch Group Ventures develops and protects digital business models with IP-design

The building industry is a very traditional and conservative trade. To develop new digital business models the Umdasch Group founded Umdasch Group Ventures, which is an independent company next to the formwork company Doka with the purpose to develop digital business models and industrialize the building process.

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Public lecture at CEIPI: Big Data and intellectual property law

Hardly any business challenge has received as much attention as Big Data in recent months. Largely unknown a few years ago, Big Data is one of the most frequently discussed business topics across industries today. And yet, there is no consensus as to how to define Big Data. The term is often used synonymously with related concepts such as business intelligence and data mining.

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Successful innovation in medical technology: IP management at Fresenius Medical Care

Fresenius Medical Care is the world’s leading provider of products and services for people with chronic kidney failure supplying around 3.4 million patients worldwide, who regularly undergo dialysis treatment. As a company it is specialized in the production of medical supplies, especially to facilitate or aid renal dialysis.

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MIPLM 2018-19: 3rd module on innovation and IP management

The integration of innovation and IP management has received a rising attention over the last decade. The general shift from an industrial economy into the direction of a knowledge economy makes IP increasingly important. The ongoing and widespread prevailing integration of software into physical products, the usage of IoT technologies and different major technological shift for example in mobility, energy and health care shows, how important IP management within innovation projects has become.

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Markenexperten von GMK unterstützen Fellowship-Programm zu Digitalmarken

Marke Goes Digital: Mit der Markenrechtsreform werden neue, insbesondere digitale Markenformen, wie die Multimediamarke eintragungsfähig. Die Digitalisierung des Markenrechts trägt der Entwicklung der Wirtschaft Rechnung, dass Wettbewerb, Kundenwahrnehmung und Kundenentscheidung zunehmend in digitalen Welten stattfinden.

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In the heart of Industry 4.0: Festo has a holistic view of the changes in the production world – IP Management for the virtual factory

FESTO is a German multinational industrial control and automation company based in Esslingen, Germany. Festo is an engineering-driven company that offers products, systems and services surrounding pneumatic and electrical control and drive technology, whether in the factory or process automation sector.

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MIPLM 2018-19: 2nd module on decision theory and IP valuation

Decision theory is a framework of logical and mathematical concepts helping managers in formulating rules that lead to a most advantageous course of action, based on a strategy (MIPLM 1st Module) under given circumstances. This theoretical and interdisciplinary approach helps to determine how decisions are made given unknown variables and an uncertain environment.

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Fellowship Programm zum Schutz digitaler Markenpersönlichkeiten mit Rat für Formgebung und Phoenix Design

Starke Marken verändern unser Verhalten und sichern Unternehmen ertragreiche Positionen im internationalen Wettbewerb. Unternehmen investieren in die Kommunikation ihrer Marke, um bei den Zielgruppen Relevanz und Glaubwürdigkeit zu erzeugen und Differenzierung zum Wettbewerb zu schaffen.

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