Great success: CEIPI summer school on IP in Europe 2018

The course, which was organized and successfully held by the Centre for International Intellectual Property Studies (CEIPI) at the University of Strasbourg, attracted 35 participants from around the globe. Participants came from China, Korea, Japan, Brazil, India, Canada, the Philippines, Singapore, Chile, and some European countries including Finland, France, Belgium, Germany, the Netherlands, and Slovenia.

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Experience with IP design for medical technology at B. Braun: Dinner Speech at MIPLM in Strasbourg

B. Braun is one of the leading medical technology companies in Europe. With a revenue of around 6.1 bn euros, business activities in 65 countries and nearly 56,000 employees, the company is active in hospital care, surgical instruments, outpatient markets, and extracorporeal blood treatment.

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MIPLM 2017-18 – 5th module on leadership and controlling in IP management

People are a key resource for companies in the knowledge economy. So human resource management (HRM) and leadership are core competencies and sources of competitive advantages for IP-driven companies. In the 5th module of the MIPLM in IP management, the participants gained an understanding of staff and people as individuals with varying goals, needs, and motivations.

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IP management in the era of Chinese IP offensive

China is with Huawei the king in patent filings in Europe. For the first time, a Chinese company files more patent application at the European Patent Office than any other company. This is the top of an iceberg and gives a clear signal how strong China is proceeding its way to become a high tech superpower. Chinese government has claimed that intellectual property is an important aspect of its strategic economic policy. Dr. Xiaopeng Zhao, Chinese licensed lawyer, received his […]

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MIPLM 2017-18 — 4th module on IP management organization and case study presentations

The organization of IP management within companies and between companies and service providers is a crucial success factor for innovation management. In the 4th module of the MIPLM in IP management, the participants were taught about the relationships between institutional economics and organizational structures, how context-dependent organizational structures are, and how IP management an IP departments should be organized in line with different objectives.

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MIPLM 2017-18 — 3rd module about innovation management and case study presentations

In March 2018, the MIPLM program proceeded with the 3rd module on innovation management and the integration of IP into the innovation process. The aim of this module was to lead to an understanding of the impact of different types of innovation and related management implications, including learnings about the characterization of disruptive innovation and the “Innovator’s Dilemma” according to Chesbrough.

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Special Issue of les Nouvelles with the European Patent Office on Patent Strategies for SMEs with new MIPLM Case Studies on Industry 4.0

SMEs are a backbone for innovation in Europe. However, many SMEs lack a patent strategy – a phenomenon which has received much scrutiny. The European Patent Office has initiated a project to reveal SME patent strategies and document them for learning from best practice.

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MIPLM 2017-18 2nd module about valuation and case study presentations

MIPLM program proceeds in February 2018 with the 2nd module about decision making and valuation. Decision making is a key challenge for IP managers and so the course is dedicated to understand the structure of business and IP management problems and the aspects of involved decisions.

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Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem

The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it is also a dominant design in terms of the entire ecosystem which surrounds it. This means that customer expectations are based on the features and the user experience of the TM5.

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