MIPLM 2018-19: 2nd module on decision theory and IP valuation

Decision theory is a framework of logical and mathematical concepts helping managers in formulating rules that lead to a most advantageous course of action, based on a strategy (MIPLM 1st Module) under given circumstances. This theoretical and interdisciplinary approach helps to determine how decisions are made given unknown variables and an uncertain environment.

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Digital business model transformation in the construction industry – the success story of Hilti

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functionality in their target groups’ minds. The Hilti brand has managed to become synonymous with professional and uncompromising rotary hammers, and Hilti tools have become a must-have among tradespeople.

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MIPLM 2017-18, 6th module on business development with IP

Starting with the case studies from Hilti fleet management and Claas 365 FarmNet the MIPLM discussed the new role of IP within digital business models and how IP is integrated in business development in a era of digital transformation. This module was about the impact of business models on corporate structures and the role of business plans in creating new businesses.

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MIPLM 2017-18 – 5th module on leadership and controlling in IP management

People are a key resource for companies in the knowledge economy. So human resource management (HRM) and leadership are core competencies and sources of competitive advantages for IP-driven companies. In the 5th module of the MIPLM in IP management, the participants gained an understanding of staff and people as individuals with varying goals, needs, and motivations.

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MIPLM 2017-18 — 4th module on IP management organization and case study presentations

The organization of IP management within companies and between companies and service providers is a crucial success factor for innovation management. In the 4th module of the MIPLM in IP management, the participants were taught about the relationships between institutional economics and organizational structures, how context-dependent organizational structures are, and how IP management an IP departments should be organized in line with different objectives.

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MIPLM 2017-18 — 3rd module about innovation management and case study presentations

In March 2018, the MIPLM program proceeded with the 3rd module on innovation management and the integration of IP into the innovation process. The aim of this module was to lead to an understanding of the impact of different types of innovation and related management implications, including learnings about the characterization of disruptive innovation and the “Innovator’s Dilemma” according to Chesbrough.

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Special Issue of les Nouvelles with the European Patent Office on Patent Strategies for SMEs with new MIPLM Case Studies on Industry 4.0

SMEs are a backbone for innovation in Europe. However, many SMEs lack a patent strategy – a phenomenon which has received much scrutiny. The European Patent Office has initiated a project to reveal SME patent strategies and document them for learning from best practice.

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