Rittal Industrie 4.0 auf der Hannover Messe: IP-Design zum Schutz des Digital Twin

Die intelligente Integration von Wertschöpfungsprozessen ist der Schlüssel zur digitalen Transformation der Industrie. Auf der Hannover Messe 2019 eröffnet Rittal den Besuchern neue Wertschöpfungsperspektiven durch bedarfsgerechte Systemerweiterungen, digitale Prozessketten und passende Infrastruktur.

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Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem

The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it is also a dominant design in terms of the entire ecosystem which surrounds it. This means that customer expectations are based on the features and the user experience of the TM5.

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