CEIPI Education Program in IP Strategies for AI Technologies

Artificial intelligence is making its way from universities and laboratories of computer science departments into companies, business models, and the everyday lives of consumers. The market for AI-based technologies is set to grow from US$ 8 bn in 2016 to an estimated US$ 47 bn in 2020. As recently as in 2017, AI technologies saw a 300% increase in investment activities.

» Weiterlesen

Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem

The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it is also a dominant design in terms of the entire ecosystem which surrounds it. This means that customer expectations are based on the features and the user experience of the TM5.

» Weiterlesen

Innovation in medical technology for minimally invasive surgery: IP design as a leadership tool at W.O.M.

W.O.M. is the world leader in some areas of minimally invasive surgery. The company is a typical hidden champion in Germany. In the field of minimally invasive medicine, W.O.M. develops devices and accessories to enable doctors to operate with small incisions. The company develops and produces cameras, insufflators, medical pumps, and tubing, which simplify and facilitate diagnosis and treatment.

» Weiterlesen