MIPLM program starts in January 2018 with 18 students from eight different countries in Europe and Asia. 1st module of MIPLM focusses on strategy development and the economy of IP.» Weiterlesen
Proof of success: Empirical study of the 360° IP strategy for the Thermomix and its digital ecosystem
The 360° IP strategy for the Thermomix TM5 was consistently and systematically designed in such a way that it covers all key customer benefits in its proprietary IP portfolio. The TM5 is not just a market leader in terms of the physical device, but it is also a dominant design in terms of the entire ecosystem which surrounds it. This means that customer expectations are based on the features and the user experience of the TM5.» Weiterlesen
Innovation in medical technology for minimally invasive surgery: IP design as a leadership tool at W.O.M.
W.O.M. is the world leader in some areas of minimally invasive surgery. The company is a typical hidden champion in Germany. In the field of minimally invasive medicine, W.O.M. develops devices and accessories to enable doctors to operate with small incisions. The company develops and produces cameras, insufflators, medical pumps, and tubing, which simplify and facilitate diagnosis and treatment.» Weiterlesen