Your blog for a customer-focused intellectual property strategy in the digital era
Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of companies such as Netflix or Tencent have already created measurable changes for their industries based on their IP strategies.
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Mit dem Prof. Norbert Haugg Förderpreis für IP-Management feiert das Deutsche Institut für Erfindungswesen im Jahr 2020 einen weiteren Höhepunkt der Initiative Zukunft des IP-Managements. Diese Aktion des Graduiertenkollegs der Dieselmedaille, Deutschlands ältestem allgemeinen Innovationspreis, dient der Professionalisierung und Verbreitung des IP-Managements.
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At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent digital business objects from use cases, user and customer journeys to apps and digital business models. Especially SMEs and start-ups can increase their competitiveness with the use of apps and IP protected business models. The best practice from the European industry was presented by Prof. Dr. Alexander Wurzer, CEIPI University of Strasbourg, in […]
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At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent these kinds of digital business objects from use cases, user and customer journeys to apps and digital business models.
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The MedTech industry has experienced impressive growth over the last decades and the market is still growing enormously. IP is one of the key drivers for successful digital transformation within the healthcare industry. By taking a comprehensive approach to digitalization and IP management, B. Braun can deliver products and services more quickly, boost innovation in the industry and hold down costs.
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Im Jahr 2014 fand die Revolution in den Küchen statt: Vorwerk brachte einen komplett modernisierten Thermomix auf den Markt, mit einem Chip, der digitale Rezepte samt den erforderlichen Zubereitungsschritten, die das Gerät direkt übernimmt, auf einem Touch-Display darstellt.
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Wenige Wochen vor der für Mai geplanten Veröffentlichung der DIN 77006 (Anforderungen an Intellectual Property Managementsysteme) hatten Patentanwälte und Praktiker aus der Wirtschaft Gelegenheit in einem Einführungsseminar wichtige Aspekte dieser neuen Norm kennenzulernen, die den Umgang mit IP im Unternehmen, die Bereitstellung von IP-Dienstleistungen und die Zusammenarbeit von Unternehmen in vielfältiger Weise beeinflussen wird.
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Digital patents are increasingly relevant for infringement cases on digital use cases like “presenting advertising in an interactive service” and “improved navigation using bookmarks”. These technologies were patented by IBM many years ago and now, after six years of negotiation, Big Blue is suing AirBnB for infringing this use cases on their short-term rental platform business.
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The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of business models has already transformed industries like music and video, which most of use experienced firsthand, but also more traditional industries and BtoB companies are adapting.
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The level of dependency on China and Europe regarding 5G has now really been realized by the top of the American government. It is like the Sputnik crisis in 1957. The Russians, who were considered backward, were the first to launch a satellite into space and America was awakened by the beeping of the “companion” above their heads. Without Huawei, Ericsson and Nokia, basic telecommunications for the Internet of Things will not work.
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