MIPLM 2019-20: 6th module on how to develop digital business models that can be patented

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of companies such as Netflix or Tencent have already created measurable changes for their industries based on their IP strategies.

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Digital business model transformation in the construction industry – the success story of Hilti

Kleenex is synonymous with paper tissues, Aspirin with pain killers, Scotch with adhesive tape, and BIC with correction pens. In fact, these brands have lent their names to entire product categories, evoking direct associations with quality and functionality in their target groups’ minds. The Hilti brand has managed to become synonymous with professional and uncompromising rotary hammers, and Hilti tools have become a must-have among tradespeople.

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