Digitalization in material engineering: How IP-design creates and protects new digital business models for Heraeus – case study
Heraeus is one of the world leaders in putting to work material and technology know-how for industrial purposes. With Heraeus Amloy, the company is becoming pivotal in shaping the digitization of materials science. With IP-design Amloy creates new digital business models and protect them with IP.
The challenges of the digital economy of the 21st century in the context of the fourth industrial revolution require a constant development of new materials to enable complex applications. This leads to productivity gains and extensive improvements by using innovative materials such as amorphous metals, combined with outstanding process control. This transformation is not solely understood as a technological challenge at Heraeus. Digitization is also a challenge for corporate culture and requires the design of new business models. With Heraeus Amloy, the group of companies has created an instrument for developing new business models. The introduction of IP design has made available an instrument that allows new business models to be developed and protected in different scenarios. IP design helps management to implement the five most important leadership tasks of digital leadership in daily practice: driving change, making staff contributions transparent and enabling recognition, promoting interdisciplinary cooperation, promoting staff development, and providing orientation.
Here is a video which explains amorphous metals:
Authors of the case study:
Dr. Jürgen Wachter
Since 2017 Dr. Wachter is heading the Heraeus AMLOY business. Before he was responsible for the Technology& Scouting activities of Heraeus and had various global management positions with P&L-responsibility within Heraeus.
Since 2015 he is Executive member of the managing Board of Materials Valley e.V. – a network of universities, institutes and industry in the Rhine-Main area to foster collaboration between the partners.
From 2015 until May 2019 Dr. Wachter was Board member and since 2016 treasurer of the European Institute for Innovation & Technology of Raw Material (EIT RM) with headquarter in Berlin.
Prof. Dr. Alexander Wurzer
Dr. Wurzer is Adjunct Professor for IP Management at the Center for International Intellectual Property Studies (Centre d’Etudes Internationales de la Propriété Industrielle, CEIPI) at the University of Strasbourg, where he has been Director of Studies for the Master’s degree in Intellectual Property Law and Management (MIPLM) since 2007. Prof. Dr. Wurzer is Director of the Steinbeis Transfer Institute for Intellectual Property Management at Steinbeis University Berlin. He is Managing Partner at WURZER & KOLLEGEN GmbH, a consulting firm specializing in strategic IP management. Prof. Dr. Wurzer is Chairman of DIN committees DIN 77006 for quality in IP management and DIN 77100 for patent valuation. He is a member of the Board of Directors of “Deutsches Institut für Erfindungswesen e.V.” (D.I.E.), Spokesman of the Board of Trustees awarding the Diesel Medal, and Fellow at the Alta Scuola Politecnica at Milan/Turin Polytechnic. He was also a jury member for the 2018 German Innovation Award of the German Design Council and is a member of the group of experts of the European Commission.