IP-Management Education at CEIPI
Intellectual property has become a crucial factor and driving force in the knowledge-based economy. Due to digitization, Industry 4.0, artificial intelligence and the digital transformation of business eco-systems, the economic development and competitiveness of companies depends more and more on the generation and exploitation of their knowledge. Intellectual property can convert investment in competitive advantages into economic benefits. Thus, IP-based appropriation strategies form the basis of creating value and beneficial competitive positions for companies to achieve sustainable success with business models and innovation activities.
Through industry case studies directly from successful businesses of the European industry, the IP-Management education at CEIPI highlights best practice examples. As only the combination of economic, legal, and technological knowledge and skill fosters the competitive edge of companies in a knowledge-based economy, our IP-Management education uses a holistic approach to provide optimized strategies, which essentially contribute to the creation of value in a company. All programs combine legal, economic, and management sciences, and include lectures from leading scholars in the field of IP Law and Management. The ultimate objective of the course is to qualify experienced IP professionals as practically skilled IP managers, with sound knowledge on value creation in the knowledge-based economy.
The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Management education must change the direction of business practice. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads of IP from industry to prove the success of its methods, skills and knowledge. The participants of the program come from industry, private practice, and institutions from around the globe. We focus on strategic challenges of businesses, concrete implementation and success controlling. Whether our participants are managers from industry, entrepreneurs, start-up fellows or representatives from institutions, we create a unique learning experience for them with integrated legal, economic, and management knowledge and skills, enabling them to come to meaningful decisions.
The IP-Management education at CEIPI is modular, ranging from University Certificates, over the Diplôme Universitaire Intellectual Property Business Administration (DU IPBA), the Master of Intellectual Property Law and Management (MIPLM, Master (II), LLM) to the PhD in IP management. Each University Certificate has independent content, and can be taken standalone in a distance learning course. Taking all eight University Certificate courses together grants the full Diplôme Universitaire and provides the opportunity to start the MIPLM with half the examinations already accredited. The MIPLM focuses on case study work, with examples from successful industries and intense in-class lectures at CEIPI, providing the students with prevailing knowledge from the industry as it happens. Excellent students finishing the MIPLM with a master’s thesis have the opportunity to obtain a PhD in IP-Management at CEIPI.
What participants of IP-Management education at CEIPI say:
Amoury Claudel, European Patent Attorney, SNCF Innovation & Research, Paris, France
Thomas Kretschmer, IP Counsel, Accenture, Schaffhausen, Switzerland
Annegret Rangel Vale, IP Consultant, Cascais, Portugal
Le Chen, European Patent Attorney, ABB, Switzerland
Anne le Gall, Chargée de development des prestations PI, INPI France
Yolande Misseri, Director Business Intelligence and IP, Genicel, France
“The content is very relevant. This education is a great opportunity to get in contact with other IP professionals from around the globe and to develop new and worthful perspectives. The program is especially for IP professionals important whose role goes beyond patent filing and prosecution.”
Isabella Ferri, Senior Patent Counsel, Solvay SA, Bollate, Italy
“It’s an extremely efficient and comprehensive way to get an insight in the newest IP management theories, methods, practical concepts and industrial implementations.”
Kamran Houshang Pour Islam, IP Expert, Institut Fédéral de la Propriété Intellectuell IPI, Bern
“I really like to learn approaches with concrete applicable concepts, this education with case studies and practical experiences delivers that.”
Frederic Sahores, European Patent Attorney, STMicroelectronics SA, Crolles, France
„This education is highly relevant for patent attorneys. It provides a profound understanding of the IP economy and helps patent consultants to deliver better services and supporting the clients.”
Michael Kirklies, Patentanwalt, KIPAT Patentanwälte, Neu-Ulm, Germany
„As a summary: Interesting and useful for my career and for my company. Especially the learning experience with classmates from all over the world was challenging and fruitful. This time was great with an wonderful atmosphere. The lecturers were very well selected.”
Idoia Apraiz, Patent Adviser, Technology Transfer Area Manager, Galbaian, Mondragon, Spain
“This education is for IP professionals who want to understand more about business strategies and more efficiently communicate with top-level business representatives and C-level executives.”
Christiane Marti, European Patent Attorney, Novartis Pharma AG, Basel, Switzerland
“This IP management education provides you with some new tools and insights for your daily IP management work.”
Hans Stryckers, IP-Manager, Agfa Graphics
“The business aspects are explained very well. This enables IP attorneys to apply a different way of thinking.”
Le Chan, European Patent Attorney, ABB Switzerland
“The vision of IP management is very interesting i.e. use the business model and customer attempt to create an IP reflection.”
Anne le Gall, Chargée de développement des prestations PI, INPI France
“Putting back IP strategy in close relation with the business model of the company. Starting from the methodology and define how IP can deliver exclusivity for customer benefit – great learning.”
Patrice Monain, Global Head, AVP, Geneeric Medicines Patents, Sanofi Generics
“Occasion of thinking differently allows to learn a lot. Cases of different industries help to create new ideas and perspectives.”
Yolande Misseri, Director Business Intelligence and IP, Gentical, France
Participants from different industries (excerpt):
The lecturers in the IP-Management education at CEIPI are from:
University Certificates in IP-Management
The University Certificate Courses are provided through one of the most advanced distance learning platforms worldwide, at the University of Strasbourg, CEIPI. Participants are flexible in their education. Learning without time pressure, as well as with a job and family are possible. With the modular system of these Certificates, participants can learn only what they currently need or strive for the Diplôme Universitaire IP Business Administration after completing all eight courses. Every Certificate can be attended as a stand-alone course. All courses refer to each other in terms of content, management skills and practice implications. From the consistent glossary to examples and explanation style, these certificates provide a comprehensive perspective on every topic but also an up to date overview on modern IP Management. The students benefit from a long-standing teaching practice in IP-Management which has been established at CEIPI since 2005. The worldwide network of Alumni, successful companies and excellent teachers from prestigious universities speak for itself.
These certificates are more than just a delivery of content. They provide a holistic approach on IP Management with solid theoretical basis and prevailing up to date insight in industry practice. These certificate courses help participants to implement the knowledge gained in their daily practice. Successful implementations are presented within published industry case studies. This IP-Management education is academically accredited, neutral, unbiased, and comprehensive industry wide. The courses are based on current research projects with university and industry partners to provide the best knowledge available about successful IP-Management. The provided learning material is optimized for distance learning, and integrated within the whole program. Movies, lectures, scripts, glossaries and additional teaching material are given to ensure, that participants can follow all certificates with integrated and consistent content.
We are convinced: Substantiated knowledge has to be the basis of important decisions. We provide you with vital and essential knowledge, skill foundation, and thoughtful insights for your career in IP-Management
Diplôme Universitaire IP Business Administration (DU IPBA)
Two years of academic education take place in one of the most advanced distance learning platforms worldwide, at the University of Strasbourg, CEIPI. It is comprised of eight University Certificates on IP-Management, which can be acquired in four semesters, alongside work under continuous supervision and accompaniment. The lecture time of a certificate course corresponds to ten teaching units of 1.5 hours each during semesters. In addition to the lecture movies, participants will also receive self-study material, tutorials, collaborative exchange, feedback and a continuous monitoring of their learning progress. In one academic year, four certificate courses must be completed, equivalent to about 60 hours of lessons or 1.5 hours of teaching and learning per week during the semester. The content and learning targets of all eight certified university courses is as follows.
The Master of Intellectual Property Management (MIPLM)
The MIPLM consists of intensive case study work with cases from European industry. These cases are real IP management situations, where companies look for a new IP strategy and IP management implementation for generating sustainable competitive advantages and business success in their branches and industries. The cases are written based on real projects within these companies, and authors are the heads of IP and C-Level executives of the companies. In the master program the cases are discussed according to the respective skill set and theoretical background for solving the challenges of the companies. The students solve these cases in international groups and receive advisory support. Not only practical IP management skills, but also presentation and leadership skills are trained. The successful participants of the master program will be able to explain their strategies and management initiatives, their organization, and implementation of IP management in every corporate boardroom to C-level executives.
MIPLM provides a unique international education experience in Strasbourg. The lectures are provided by distinctive top-level experts in their field from academia, institutions and industry, from law, economics, management and technology. The experts and the students work closely together during the seminar periods. Exchange of experience and, as a consequence, networking, are common follow-ups. On the bilingual IP-Management blog you can follow the activities of the IP-Management community.
The master studies follow the principle of learning in modules. Knowledge is transferred in a compressed and coordinated form. The entire training comprises a period of six months with monthly lecture weeks parallel to your job. Each lecture week deals with a sperate subject (module). This concept allows the participants to return to their daily work and concentrate on their jobs after having finished each module. The lecture weeks cover a six-day period – from Monday until Saturday. Participants will also receive home-work case studies related to the subject of the respective module. The master studies are held in English. Within the supporting program, dinner with exclusive keynote speakers from industry are organized, with speeches about best practice in IP-Management and related topics.
Single modules are derived from the specific knowledge and skill clusters of the different IP Management functions. Each module represents a seminar to obtain the required qualification for every management function, and for comprehensive IP management by the end of the studies. The studies combine academic knowledge and practical implementation guidelines for IP-Management skills to be practiced in daily work. Lectures and seminars build on business experience, concepts (best practice from industry), and empirically validated knowledge on the different topics. The focus lies on a sound and well-founded discussion about economic causes and effects on business relationships in the various knowledge areas.
Presentations and oral examinations are held within the lectures in the course of the modules. A case study for preparation at home accompanies each module. Written exams are held in the 4th module, oral exams at the end of the 6th module.
Having completed your studies successfully, you will be awarded the academic degree “Master of Intellectual Property Law and Management” (MIPLM, Master (II), equivalent LLM) by the president of the University Strasbourg, with can be considered a prerequisite for a doctoral thesis (depending on the requirements of the university where admission is being sought).
The coverage of the listed topics will depend on the availability of the invited lecturers and accreditation of industrial partners.
Participants are selected for the master program based on their determination to accept challenges and master them successfully. The selection process has two steps. The first step is comprised of your application documents, i.e. application form, certificates and a photo. The second step is the submission of the application to an educational committee.
Module (I) Advanced Strategy Development
Strategy is about winning in IP-based business. It comprises the know-how and know-why of the role of IP for sustained competitive advantages. This requires an understanding of the legal basis of IP, as well as its interaction with strategic concepts.
Module (II) Decisions
The second module teaches the essence of decision making in IP-based business. For this, comprehensive skills in patent and brand valuation are required, and it involves considerations of the decision environment such as legal aspects and accounting standards. In this module, the students perform valuations on their own.
Module (III) Implementation and Process Management
Implementation relates to the integration of IP and innovation to maximize return on investment. Thus, the module teaches participants how to systematically align innovation management to the management of IP.
Module (IV): Organization
Organization in a business context involves the design of organizational structures. In relation to IP management, this requires legal knowledge, including international IP law, contract law and taxation. Accordingly, this module focuses on legal and economic aspects related structural organization, outsourcing, transfer pricing, institutional economics and agile project management.
Module (V): Leadership and Strategy Controlling
The interdisciplinary and cross-functional nature of IP-Management requires new ways of leadership. Thus, new responsibilities require new processes and incentive schemes. This module will teach participants concepts for leading such change.
Module (VI): IP and Business Development
The management of IP requires an understanding of business models and the industrial setting of the company. Accordingly, this module teaches students how IP can be integrated in business models as well as its role for business development. The module deals with entrepreneurship, open innovation, change management, and IP finance.
During the MIPLM, experienced heads of IP from industry give dinner speeches and discuss ongoing developments within the field of IP management. Here are some examples:
Master Projects on IP-Management at CEIPI
Research Projects on IP-Management at CEIPI
Further case studies are available at the alumni organization of MIPLM: I3PM