Certified University Course IP and Industry 4.0

Excerpt from the curriculum:

Extent: 10 lectures (parts) á 1,5 h; ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

  • Understanding the disruptive power of the digital transformation
  • Understanding the logic and construction of digital business models, platforms and eco-systems
  • Understanding the role of IP within digital business models, customer journeys and value-added architecture
  • Understanding the application of digital patents to protect digital business models
  • Understanding the taxonomy of digital invention principles and claim structures of digital patents

Content

  • Part 1 Dynamics of digital transformation
    • Chapter 1: Evolution of the knowledge and service economy
    • Chapter 2: Technologies of the digital transformation
    • Chapter 3: The three diving forces: Moore’s, Nielsen’s and Metclafe’s Law
    • Chapter 4: Network economy
    • Chapter 5: Digital product development
  • Part 2 Digital business models
    • Chapter 1: How digital transformation is changing business models
    • Chapter 2: Digital business vs. e-business
    • Chapter 3: Elements of digital business models
    • Chapter 4: Types of business models for digital disruption
    • Chapter 5: Customer Experience and Brand Identity
  • Part 3 Digital Eco-Systems
    • Chapter 1: Digital business eco-systems and platform economy
    • Chapter 2: Platforms as central hubs in digital eco-systems
    • Chapter 3: Digital value chains
    • Chapter 4: Curating mechanisms
    • Chapter 5: Competition in a world of digital ecosystems
  • Part 4: Evolution of digital transformation in industries
    • Chapter 1: From machines to eco-systems
    • Chapter 2: From functions to customer benefit
    • Chapter 3: From products to services
    • Chapter 4: From domain player to interdomain director
    • Chapter 5: From product sales to operator models
  • Part 5: Developing IP strategies for digital business models
    • Chapter 1: Role of IP in Industry 4.0
    • Chapter 2: 360° IP strategy for digital business models
    • Chapter 3: IP Function Deployment
    • Chapter 4: IP along customer journeys
    • Chapter 5: IP in value adding architectures
  • Part 6: IP design for generating protected business models
    • Chapter 1: Introduction to IP design
    • Chapter 2: IP design process
    • Chapter 3: IP design to create synthetic inventions
    • Chapter 4: From technologies to business models
    • Chapter 5: Digital patent impacts in business models
    • Chapter 6: Taxonomy of inventing principles for digital patents
  • Part 7: Claim structures and inventing principles in digital patents
    • Chapter 1: Classification of digital patents
    • Chapter 2: Claim structures of digital patents
    • Chapter 3: Current practice at EPO with digital patents
    • Chapter 4: application of EPO guidelines to protect digital patents
    • Chapter 5: Artificial intelligence and digital patents
    • Chapter 6: 3D printing and digital patents
  • Part 8: International experience with digital patents
  • Part 9: Prosecution and enforcement of digital patents
  • Part 10 :