Certified University Course IP Portfolio Management and Controlling

Excerpt from the curriculum:

Extent: 10 lectures (parts) á 1,5 h; ca. 60 tutorials/chapters á ca. 15 min.

Key Learning Targets:

  • Understanding the development and business application of IP portfolios
  • Understanding the business impact of IP portfolios
  • Understanding the concept of management control systems
  • Understanding intangible and IP management control systems
  • Understanding the logic of strategy maps and balanced scorecards for IP management

Content

  • Part 1 Analyzing IP portfolios
    • Chapter 1: Competitive Intelligence in strategic management
    • Chapter 2: Tools for competitive intelligence
    • Chapter 3: Technological taxonomies
    • Chapter 4: IP landscaping
    • Chapter 5: Portfolio analysis
    • Chapter 6: Statistical indictors and evaluation
  • Part 2 Developing IP portfolios
    • Chapter 1: R&D- Portfolios
    • Chapter 2: Innovation- and Technology- Portfolio
    • Chapter 3: Interaction of R&D-, Innovation-, Technology- and Market-Portfolio with the IP Portfolio
    • Chapter 4: Dynamics and controlling of portfolios
    • Chapter 5: IP portfolio management
  • Part 3 IP processes and portfolio management
    • Chapter 1: Decision making in IP management
    • Chapter 2: Portfolio development and maintenance
    • Chapter 3: Portfolio based risk management
    • Chapter 4: Enforcement, transactions and monetarization
    • Chapter 5: Portfolio reporting and consequences of detected deficits
  • Part 4 Business orientation of IP portfolios
    • Chapter 1: Protecting competitive advantages
    • Chapter 2: Creating exclusivity in business models
    • Chapter 3: Creating beneficial positions in value creating architectures
    • Chapter 4: IP-based exclusivity along customer journeys.
    • Chapter 5: Business process integration of IP to create relevant exclusivity
  • Part 5 Management Control Systems
    • Chapter 1: Introduction to management control system
    • Chapter 2: Structure of strategic and operative management control systems
    • Chapter 3: Feedback control model
    • Chapter 4: Cost and investment management
    • Chapter 5: Quality management
  • Part 6 Intangible asset management control system
    • Chapter 1: Intangibles in management control systems
    • Chapter 2: IP controlling: benefits and limitations
    • Chapter 3: IP controlling in practice along the intellectual property value chain
    • Chapter 4: IP cost controlling, business model and market impact controlling
    • Chapter 5: Technology roadmap alignment
  • Part 7: Balanced scorecard and strategy map for IP controlling
    • Chapter 1: How value is created and how to describe this it
    • Chapter 2: Value creation process in the strategy map
    • Chapter 3: Balanced scorecard framework
    • Chapter 4: Framework for measuring intangible assets
    • Chapter 5: KPI framework for IP based balanced scorecard
  • Part 8
  • Part 9
  • Part 10