MIPLM 2017-18, 6th module on business development with IP

Starting with the case studies from Hilti fleet management and Claas 365 FarmNet the MIPLM discussed the new role of IP within digital business models and how IP is integrated in business development in a era of digital transformation. This module was about the impact of business models on corporate structures and the role of business plans in creating new businesses.

» Weiterlesen