MIPLM 2017-18 – 5th module on leadership and controlling in IP management

People are a key resource for companies in the knowledge economy. So human resource management (HRM) and leadership are core competencies and sources of competitive advantages for IP-driven companies. In the 5th module of the MIPLM in IP management, the participants gained an understanding of staff and people as individuals with varying goals, needs, and motivations.

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