MIPLM 2019-20 5th module: Design Thinking and IP Design in the digital transformation

The 5th module of the MIPLM program is about human resource management (HRM), Leadership and management control systems. Digitization is not a passing phase: it is the next evolution level of industry. Companies require a digital adapted new kind of leadership and strategy. Digitization has brought about a myriad of growth opportunities as well as unprecedented challenges.

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Four German Innovation Awards for IP-Design case studies in 2020

The German Design Council, initiated by the German Bundestag and sponsored by German industry, announced this year’s international German Innovation Awards on May 26th. Four times among the winners: Innovations that are explained in the case studies on outstanding IP management at the MIPLM.

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Webinar with University College Dublin: IP protection for digital solutions from apps to business models – Case study LUQEL

At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent these kinds of digital business objects from use cases, user and customer journeys to apps and digital business models.

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Philips and Signify develop, protect and license out new business models in the lighting industry

The classical business model in the lighting industry was for a long time to sell LED lights and other luminants at a retailer. This has changed with the development of new business models, where products are leased but bought. The new type of business models has already transformed industries like music and video, which most of use experienced firsthand, but also more traditional industries and BtoB companies are adapting.

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Agile IP design at Hansgrohe: Digitizing a brand steeped in tradition with RainTunes

RainTunes is designed to create a holistic showering experience. It is focusing on the individual needs of human beings and its mood. Hansgrohe developed the product with experts from different fields to create digital showering scenarios which are balanced and aligned with individual everyday life.

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