Your blog for a customer-focused intellectual property strategy in the digital era
Innovation and Innovation Management are pressing topics in the current era of digitization. For companies it vital to understand and predict technology change. There are many different approaches available on the market, which all try to understand the customers needs and produce products which improve people’s lives.
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A new Certified University Course about “IP in the Industry 4.0” starts on 15th of September 2020 at the University of Strasbourg, CEIPI. The enrollment for the course is already open. The Course is provided through one of the most advanced distance learning platforms worldwide. Participants are flexible in their education. Learning without time pressure, as well as with a job and family are possible. The students benefit from a long-standing teaching practice in IP-Management which has been established at […]
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Worldwide the number of patent applications surges, with China recently overtaking the USA. Especially digital applications are more and more patented by global companies but also SMEs. Therefore, it becomes increasingly important to learn how to patent use cases, user and customer journeys, apps, and digital business models. This is also the key question of the global webinar hosted by the IPR SME Helpdesks: How must digital objects be designed to be IP protectable? The webinar in English is a […]
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Innovation and Innovation Management are pressing topics in the current era of digitization. This can be seen also in relation to common business models. One example is the razor-razorblade business model typically related to incremental innovation.
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Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of companies such as Netflix or Tencent have already created measurable changes for their industries based on their IP strategies.
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Mit dem Prof. Norbert Haugg Förderpreis für IP-Management feiert das Deutsche Institut für Erfindungswesen im Jahr 2020 einen weiteren Höhepunkt der Initiative Zukunft des IP-Managements. Diese Aktion des Graduiertenkollegs der Dieselmedaille, Deutschlands ältestem allgemeinen Innovationspreis, dient der Professionalisierung und Verbreitung des IP-Managements.
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At least one third of all inventions are digital, according to data from the European Patent Office. Therefore, it becomes increasingly important to learn how to patent digital business objects from use cases, user and customer journeys to apps and digital business models. Especially SMEs and start-ups can increase their competitiveness with the use of apps and IP protected business models. The best practice from the European industry was presented by Prof. Dr. Alexander Wurzer, CEIPI University of Strasbourg, in […]
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The Certified University Course in “IP Valuation (I)” starts on 15th of June at the University of Strasbourg, CEIPI.
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The Certified University Course in IP Strategy Development at the University of Strasbourg, CEIPI, starts on 15th of June. The Course is provided through one of the most advanced distance learning platforms worldwide.
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The 5th module of the MIPLM program is about human resource management (HRM), Leadership and management control systems. Digitization is not a passing phase: it is the next evolution level of industry. Companies require a digital adapted new kind of leadership and strategy. Digitization has brought about a myriad of growth opportunities as well as unprecedented challenges.
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